How Associated Content Helps Yahoo Go Local:
But first, here’s how it works now. Associated Content’s writers create self-selected and assignment-based content. Most of what is produced is evergreen content, but there are also personal essays, product reviews, and the like. While some content is paid at scale or ‘upfront,’ Keane explained that various types of content are often valued individually, according to the form (text, video, etc.) and potential earnings.
Since monetization happens over the lifetime of an article, and articles are considered annuities for both Associated Content and the producers, potential earnings are determined by a number of factors, including Web search results and Ad Sense metrics.
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Prior to the sale, I had asked Keane about the potential for Associated Content to create local news. ‘Using the virtual assignment desk, we can activate any audience in any ZIP code,’ he responded. ‘So, then, we could potentially have someone follow the story of a plane crash. We can activate people in any community to create news stories if we’d like to do that. But that’s not our focus.’
(Via E-Media Tidbits.)
